(Coordenador Editorial) Chagas, Gilson(Coordenador Editorial) Ortega, Marcelo Cassiano(Coordenador Editorial) Pereira, Alexandre Demetrius(Coordenador Editorial) Rocha, Marcos Donizete Aparecido/ (Coordenador Editorial) Trevisan, Nanci Maziero(Coordenador Editorial) Rocha, Thelma/ (Coordenador Editorial) Goldschmidt, Andrea(Coordenador Editorial) Wernke, Rodney(Organizador) Candeloro, RaĂșl/ (Organizador) Jungton, Marlus(Organizador) Kon, Anita(Organizador) Marchiori, Marlene(Organizador) Milanese, Salvatore(Organizador) Oliveira, VirgĂnia Izabel de/ (Organizador) Pinheiro, Juliano Lima(Organizador) Pereira Lima, Fabia/ (Organizador) Ivone de Lourdes Oliveira, Ivone(Organizador) Pimenta, Ana Paula Lopes de Melo/ (Organizador) Oliveira, Eliana Aparecida Atademos de(Organizador) Proni, Marcelo Weishaupt/ (Organizador) Henrique, Wilnes(Organizador) Ruschmann, Doris/ (Organizador) Tomelin, Carlos Alberto(Organizador) Santos, Reginaldo Souza/ (Organizador) Gomes, FĂĄbio Guedes(Organizador) SicsĂș, JoĂŁo/ (Organizador) Oreiro, JosĂ© Luis/ (Organizador) De Paula, Luiz Fernando(Organizador) Tarapanoff, Kira(Organizador) Tauk, Samia Maria(Organizador) Tybout, Alice M.Abbosh, OmarAccyoli, PeixotoAchor, ShawnAdams, James L.Afonso, Luis EduardoAgins, TeriAguilar, LuĂsAjzental, AlbertoAlbanez, JulianaAlberto JĂșniorAlberto Madia de Souza, FranciscoAlexandre Luzzi Las CasasAlmeida, Ana LuĂsa deAlmeida, Jose Elias Feres deAlmeida, Manuel AntĂŽnio deAlmeida, Marcelo CavalcantiAlmeida, Pedro ZarurAlves, FĂĄbioAlves, Paulo VicenteAmaral, Aracy AbreuAmorim, Valdir de OliveiraAmuri, EduardoAnand, BharatAngelo, JanetAnna, StefanoAquino, Manuela Araujo deArabe, Carlos Henrique Goulart/ Silva, Maita de Paula e/ Moraes, Reginaldo C./AraĂșjo, Inaldo da PaixĂŁo SantosArruda, Daniel GomesArruda, RafaelArtigas, AnaAssef, AndreaAtrill, PeterBaldamBarbeiro, HerĂłdotoBarker, Charles RaymondBarradas, GalBarreto, Ronaldo Lopes PontesBartomeu, JoĂŁoBatista, LidiaBatista, SueliBattistoni Wegmann, LucasBeck, UlrichBedendo, MarcosBell, DavidBenassi, JoĂŁo LuĂs GuilhermeBerger, JonahBerger, WarrenBermudo, VeraBernhoeft, RosaBerton, LuĂz HamiltonBettger, FrankBiagio, Luiz ArnaldoBifano, Elidie P.Blake, JennyBlount, JebBoje, David M.Boone, LouisBordin, SadyBorges, Dobson FerreiraBoronat, DavidBossidy, LarryBotelho, SidneyBraga, DaviBrealey, RichardBrito, Cristiana Xavier deBrizido, MarcosBruch, HeikeBuckingham, MarcusBueno, Wilson da CostaBuitoni, Dulcilia SchoederBumba, LincolnBurgess, BevBurmester, HainoBurniske, ChrisBusse, Angela Maria FagnaniBĂ©rtola, LuisC. Lee, BobbyC. Logue, AnnCabrera, CarlosCaetano, GustavoCaggy, Ricardo CostaCalado, Paulo SebastiĂŁoCaldeira, CarlosCalĂŽba, GuilhermeCamello, MaurĂlioCamelot EditoraCampos JĂșnior, DioclĂ©cioCampos, Alexandre deCampos, ThailaCardone, GrantCardozo, Julio Sergio De SouzaCarmello, EduardoCarnegie, DaleCarneiro, Augusto DiasCarneiro, CaioCarneiro, VinĂcius AlmeidaCarota, JosĂ© CarlosCarrieri, Alexandre de PĂĄduaCarrilho, Pedro QueirogaCarvalhal, AndrĂ©Carvalho, EnioCarvalho, Fabio C. A.Carvalho, Joelson G.Carvalho, Tassia Fernanda Alvarenga deCascio, Wayne F.Case, SteveCassel, JeremyCastrucci, PlĂnio de LauroChaoubah, AlfredoChapman, GaryChiavenato, IdalbertoChnee, SergioClark, TimCobra, MarcosCockerell, LeeCohen, Sir RonaldCollett, PippaCollins, JimColtro, AlexContrera, MalenaCopeland, TomCorrea, Michael DiasCorreia Neto, Jocildo FigueiredoCortez, Edmundo VieiraCosta, DanielCosta, Eliezer Arantes daCosta, Fernando Nogueira daCotrim, GilbertoCoutinho, HeitorCovey, StephenCovey, Stephen R.Crainer, StuartCresciteli, EdsonCunha, Cristiano Jose Castro de AlmeidaCĂąndido, SuelyCĂŽrtes, Pedro LuĂzDa Silva, FlĂĄvio AugustoDalfovo, Wylmor Constantino TivesDana, SamyDantas, Edmundo BrandĂŁoDantas, InĂĄcioDavid Marquet, L.Davis, John A.Day, George S.De Losso Da Silveira Bueno, RodrigoDecenzo, David A.Demo, GiselaDesai, Mihir A.Diamandis, Peter H.Dias, SĂ©rgio RobertoDijon De Moraes JuniorDiniz, BrunoDowning, DouglasDrucker, Peter F.Duarte, JoeDuhigg, CharlesEditora SaraivaEffron, MarcElder, AlexanderEmmerich, Ana LuciaEscola de Jornalismo, ĂnoisEspadas, MĂĄrcioEsteves, RodrigoFairhurst, Danielle SteinFernandes, DanielFernandez, Brena Paula MagnoFerreira, GustavoFerreira, LucelenaFerreirinha, CarlosFerrer, FlorenciaFGV - Fundação GetĂșlio VargasFidelis, Gilson JosĂ©Fifield, AnnaFigueiredo, JocildoFigueiredo, JosĂ© AugustoFinocchio JĂșnior, JosĂ©Flynn, Sean MasakiFraga, Valderez FerreiraFrank, RobertFrança, Ana Cristina LimongiFrazĂŁo, CĂ©sarFreitas, Mara CĂ©lia Oliveira Luquet deFrohlich, LiseteFurtado, CelsoGaino, ItamarGallagher, Lilian MassenaGallo, PaoloGarcĂa Manjarrez, GerardoGehringer, MaxGermano, Pedro Manuel LealGifford, JonathanGil, Antonio De LoureiroGilbreath, BobGisele, PaulaGitomer, JeffreyGold, MiriamGoleman, DanielGomes, OsĂIasGomes, Silmara CristianeGonçalves, Carlos Eduardo SoaresGottlieb, LianaGovatto, Ana Claudia MarquesGreenblatt, JoelGreenwald, Bruce C.Grewal, DhruvGrime, LouiseGrinberg, JaquesGropelli, A. A.GrĂŒn, AnselmGuaspari, JohnGuerra, LucianoGuinn, ThomasHanashiro, DarcyHanson, JasonHanson, JohnHarnish, VerneHarris, Elizabeth D.Hastings, David F.Hayek, FriedrichHerbold, Robert J.Herman, JennHilsdorf, CarlosHiram, DaminHoji, MasakazuHopkins, TomHorngren, Charles T.Hoyos, Antonio RovedaHunt, E.K.Hurlburt, AllenHybels, BillIbahim, EduardoIglesias, Martin CasalsIorio, Ubiratan JorgeIreland, KarinIudicibus, SĂ©rgio deIUDĂCIBUS, SĂ©rgio deJ. Siegel, DanielJenkins, HenryJohann, SĂlvio LuĂzJohansson, FransJohnson, MelissJorge DuarteJorge, Fauzi TimacoKamia, MeiryKanaane, RobertoKaufman, JoshKent, CassandraKerzner, HaroldKindleberger, Charles P.Kissinger, HenryKiyosaki, RobertKiyosaki, Robert T.Klein, NaomiKleindorfer, Paul R.Knaflic, Cole NussbaumerKobori, JosĂ©Koch, RichardKolko, JonKotler, PhilipKotter, John P.Kumar, NirmalyaKyrillos, LenyLacombe, FranciscoLacruz, Adonai JoseLadeira, WagnerLages, PatriciaLapa, JoĂŁo Carlos daLaurence, TianaLe Blanc, BeverlyLee, FredLeite, Rodrigo CorrĂȘaLemos, FlĂĄvioLemos, RicardoLevitt, Steven D.Lewis, MichaelLewrick, MichaelLiboni, Lara BartocciLima, Edvaldo PereiraLima, GabrielLimeira, Tania M. VidigalLimeira, Tania Maria Vidigal Maria VidigalLindstrom, MartinLongo, WalterLudovico, NelsonLueders, AndersonLumare Junior, GiuseppeLuppa, Luis PauloLuz, AdĂŁo EleutĂ©rio DaLyrio, Eduardo FelicĂssimoMaccedo, PauloMacedo, Luiz Roberto Dias DeMachado, FredericoMachado, RogĂ©rio BrasilienseMadsbjerg, ChristianMadura, JeffMagliano Filho, RaymundoMagno, AlexandreManciola, CarolMandino, OgMarcondes, Reynaldo CavalheiroMariano, JeffersonMARINHO, FernandoMarion, JosĂ© CarlosMarques, Arlete SimilleMarques, EuvaldoMarques, JosĂ© RobertoMarques, Rosa MariaMartin, RogerMartinelli, Dante PinheiroMartins, Carlos WizardMartins, Ives GandraMartins, PetrĂŽnio GarciaMaruska, DonMarçal, PabloMascarenhas, AndrĂ©Massaro, AndrĂ©Matias, Alberto BorgesMatias, Alberto Borges (Coordenador)Matos, Gustavo Gomes deMatsura, Eduardo KoitiMattos, AntĂŽnio Carlos M.Maximiano, Antonio CĂ©sar AmaruMayo, HerbertMcConnel, BenMcternan, CineadMeir, RobertoMelo, DemĂ©trioMelo, Marcelo Candido deMendes, FrancineMenezes, JorgeMestriner, FabioMichaeler, PorterMichels, EricoMigueles, CarmenMilanese, SalvatoreMinadeo, RobertoMinarelli, JosĂ© AugustoMirage, AdrianaMitchell, MaryMontanari, NilzaMonteiro, MaluMoore, Geoffrey A.Moraes Canto de Lima, Ana PaulaMorais, FelipeMorais, Roberto Souza deMoreira, IsisMoreira, LeandroMori, RogĂ©rioMotta, Fernando C. PrestesMotta, RodrigoMoura Ribeiro, OsniMowat, JonMullins, Laurie J.Nager, MarcNapoleoni, LorettaNascimento, WilsonNegri, MarinaNeves, JuniorNeves, SilvĂ©rio dasNewport, CalNique, WalterNiven, DavidNiyama, Jorge KatsumiNizar MessariNobre, ArielNogueira Soares, Ana TherezaNogueira, ClaytonNunes, Paulo RogĂ©rioNussio, Estefania MartinezO'Hanlon, StevenO'Meara, RachaelOlivares, InĂȘs CozzoOliveira, Antonio Benedito da SilvaOliveira, CleitonOrlickas, ElizendaOrtega, Marcelo CassianoOsterwalder, AlexanderOttman, Jacquelyn A.Padoveze, ClĂłvisPadoveze, ClĂłvis LuĂsPadoveze, FlĂĄviaPalacin, VitchĂ©Palacios, FernandoParkin, MichaelPaula, Edson dePaulani, LedaPaulo Roberto de AlmeidaPaulo, MarcosPayne-Palacio, JunePeixoto, CristianePellini, RudĂĄPenillo, JorgePenn, Mark J.Percia, AndrĂ©Pereira, JoĂŁo MĂĄrcio MendesPereira, SamuelPereira, Tiago de AguiarPEREZ Jr., JosĂ© HernandezPeruzzo, MarceloPeter, J. PaulPetry, JacobPeçanha, VitorPfeffer, JeffreyPhilippi, Jr. ArlindoPiketty, ThomasPinheiro, TennyPinto, MarceloPinto, Mauro AparecidoPizzo, JoĂŁo Claudio MachadoPolito, ReinaldoPonder, CatherinePonzoni, MarceloProfessores do Departamento de Mercadologia da FGV - EAESP e convidadosPulizzi, JoeQuarto PublishingR. Levin, MarkRackham, NeilRamalho, JussierRatto, LuizRezende, CyroRezende, Denis AlcidesRibeiro, Osni MouraRibeiro/, JĂșlioRicardi, AndrĂ©Richardson, LindaRoberto, TranjanRocha, AlfredoRocha, Angela daRocha, Marcos Donizete AparecidoRodenburg, PatsyRodrigues, AdrianoRosenzweig, PhilRoss, AaronRoss, Stephen A.Ryba, AndrĂ©aSampaio, Luiza Maria Sampaio Moreira deSampaio, MaurĂcioSantaella, LuciaSantin, CarolSantos, Bruno Lucena dosSauaia, AntĂŽnio Carlos AidarScaldelai, MarcosScherrer, Alberto ManoelSchlesinger, JillSchuler, MariaSchwartz, Rosely Benevides O.Seabra, Augusto MessiassSegall, KenSeleme, Laila Del BemSertek, PauloSibbet, DavidSiegel, EricSiggelkow, NicolajSilva, FlĂĄvio Augusto DaSilva, Oliveira, Antonio Benedito daSilvestre, MarcosSimĂ”es, Hermes CupolilloSinek, SimonSinger, PaulSiqueira, AndrĂ©Siqueira, Marco AntĂŽnioSita, MaurĂcioSmick, David M.Smith, AdamSoojung-Kim Pang, AlexSousa, JosĂ© Meireles deSouza, Francisco Alberto Madia deSouza, Marcelo Germano deSouza, Marcio BarrosStadler, AdrianoStanley, Thomas J.Stanton, DanielStephen R. CoveyStone, W. ClementStrickler, YanceySĂĄ, Djalma De Et Al.Tajra, Sanmya FeitosaTang, ChinghuaTebchirani, FlĂĄvio RibasTeixeira, AdrianaTeixeira, ThalesTejon, JosĂ© LuizTerra, JosĂ© ClaudioThoenig, Jean-ClaudeThompson, John B.Timi, SĂŽnia Regina RibasTorres, DagobertoTranjan, RobertoTravassos, MarcosTroiano, CecĂliaTrump, DonaldTucker, Robert B.Turchi, Sandra RTybout, Alice M.Updegraff, Robert R.Ury, Wlliam L.Valente, Paulo GurgelValle, Maria LĂșcia EliasVasconcellos, Marco Antonio S.Vasquez, Selma CulturatiVaynerchuk, GaryVicente Alves, PauloVieira, ErasmoVieira, PauloVilas Boas, EduardoVirgillito, Salvatore BenitoVitale, JoeVĂĄrios autoresW. Lo, AndrewW. Mortensen, KurtWagner, JohnWaid, MarkWandersman, AldoWestwood, JohnWiedemann, JuliusWilkinson, AmyWilson da Costa BuenoWong, RobertWood, Marian BurkWright, JeremyWucker, MicheleYanaze, Mitsuru HiguchiYasuda, AuroraZanin, Diones FernandesZannaZeithaml, Valerie A.Zeller, DirkZenone, Luiz ClĂĄudioZikmund, WilliamZuckerman, GregoryZuffo, JoĂŁo AntĂŽnioZweig, Jason