Aaker, David A.Alves, FloraBadarĂł, Rui Aurelio de LacerdaBellino, RicardoCaldeira, JorgeCavalcanti, Francisco AntonioCorrĂȘa, RobertoDornelas, JosĂ©Esteves, SofiaFerreira, Vera Rita de MelloFisk, PeterFrank, MalcolmFrazĂŁo, CĂ©sarGiacomoni, JamesHarvard Business ReviewMecham, JesseMirshawka, VictorPulizzi, JoeRoberto, TranjanRosa, Ana CristinaSilva, EdsonSimĂ”es, Roberto PortoTapajos, RonaldoTatsuo, HĂ©lioTetaz, MartĂnThompson, DavidTzu, SunVelloso, JoĂŁo Paulo dos ReisVieira, PauloVĂĄrios autores