Aaker, David A.Alexandre Luzzi Las CasasAndrade, Carlos Frederico DeBaroli, HIram PereiraBartomeu, JoĂŁoBranco, JoĂŁoBridger, DarrenCarrilho, KleberChinem, RivaldoCialdini, RobertCohen, William A.CorrĂȘa, RobertoDantas, Edmundo BrandĂŁoDay, George S.Drucker, Peter F.Egydio Barbosa ZanottaEloi, FĂĄbioEsteves, SofiaFernando, EliasFerreira, GustavoFerreirinha, CarlosGagliardi, GaryGarcillĂĄn, MencĂaGitomer, JeffreyGodin, SethHooley, GrahamKeegan, Warren J.Kim, W. ChanKotler, PhilipKuasaki, EdmirLana, Cibele PiazzaroloLindstrom, MartinLippert, DenerMadia de Souza, Francisco AlbertoMalhotra, Naresh K.Mark, MargaretMoon, YoungmeMunhoz, JĂșliaNetto, JosĂ©Oyama, AlbertoPereira, SamuelPulizzi, JoeReedy, JoelRez, RafaelRicca, DomingosRosanwald, PeterSantos, FlĂĄvioSimĂ”es, Hermes CupolilloSoares, AlfredoSouza, Francisco Alberto Madia deStrauss, JudyVanzak, EduardoVieira, StalimirVĂĄrios autoresWelch, JackZem, AndrĂ©Zenone, Luiz ClĂĄudio